Analysis of the Competitive Landscape in the Global Brushless Motor Market
The United States: As one of the earliest countries to enter the brushless motor market, it is a major demand and supply country for brushless motors. In 2022, the global brushless motor market reached a size of 19.73 billion US dollars and will continue to grow in 2023. Domestic companies in the United States have strong competitiveness, with several large manufacturing enterprises such as AlliedMotion Technology and Ametek, and significant competitive advantages in domestic and international markets. The application of brushless motors in the United States is mainly concentrated in the fields of automobiles, household appliances, industrial automation, etc. For example, the United States is the world's second largest automobile production country with a large automobile output. As the main components of automobile starting systems, braking systems, steering systems, air conditioning systems, etc., brushless motors have a large demand growth space.
Japan: Japan is a strong country in brushless motor technology and production, with multiple globally renowned motor companies. Like Nippon Electric, its sales of brushless motors are globally leading, leading the industry in areas such as ultra precision motors, axial fans, and motors for hardware drive devices, accounting for over 70% of the global market share. Nidec is also a globally leading motor manufacturer originating from Japan, with excellent energy efficiency, long lifespan, good noise and vibration control, and small and lightweight advantages in brushless DC motor technology. Its products are widely used as key components in hard disk drives, fans, blowers, and other electronic devices. Japan's brushless motor industry holds an important position in the global market and has always been at the forefront of technological innovation and product quality.
Germany: Germany has a strong industrial foundation and technological strength in the field of brushless motors, and its motor products are known for their high quality, high performance, and high reliability. German brushless motor companies have a wide range of applications and high market share in fields such as automotive, industrial automation, and energy. They perform well in high-end applications such as drive motors for electric vehicles and joint motors for industrial robots. In addition, German companies focus on technological innovation and process optimization in the research and manufacturing of motors, continuously launching efficient, energy-saving, and environmentally friendly brushless motor products to meet market demand.
Switzerland: Switzerland's brushless motor industry is characterized by high-end precision manufacturing. Maxon is a globally renowned enterprise headquartered in Switzerland, focusing on the research and development and manufacturing of high-precision drive systems. Its iron core brushless motor technology adopts innovative design, reducing eddy current losses in motors, improving energy efficiency, and providing extremely high operating stability. It is particularly suitable for scenarios that require high precision and reliability, such as aerospace, medical equipment, industrial automation, and robotics.
China: China is one of the fastest-growing regions in the brushless motor market, benefiting from the rapidly developing manufacturing and electric vehicle industries, becoming the main production and consumption base for global DC brushless motors. The market size of China's brushless DC motor industry has increased from 15.5 billion yuan in 2015 to 67.8 billion yuan in 2023, with a compound annual growth rate of 17.818% from 2015 to 2023. There are numerous brushless motor companies in China, covering various fields from low-end to high-end. While meeting domestic market demand, they are also actively expanding overseas markets.
Main enterprises and their competitive advantages
AMETEK: It is a large American enterprise with advanced technology and rich experience in the field of brushless motors. Its advantage lies in the ability to produce high-performance and highly reliable brushless motor products, which are widely used in high-end fields such as aerospace, defense, and industrial automation to meet customers' demands for high precision, high speed, and high stability. At the same time, AMETEK also has strong research and development capabilities and a global sales network, which can continuously launch innovative products and quickly push them to the market.
As mentioned earlier, Nidec has significant advantages in the field of brushless motors. Through mergers and acquisitions and independent research and development, we continuously expand our business scope and improve our technological level, occupying a leading position in sub markets such as ultra precision motors, axial flow fans, and motors for hardware drive devices, with a global market share of over 70%. Its products have the characteristics of miniaturization, lightweight, high efficiency, and low noise, and are widely used in fields such as home appliances, industry, automobiles, and IT.
Nidec: As a leading global motor manufacturer, Nidec has excellent energy efficiency, long lifespan, good noise and vibration control, and small and lightweight advantages in brushless DC motor technology. Its product line is rich, covering multiple fields from consumer electronics to industrial equipment, automotive components, new energy storage, and more. Through an active international M&A strategy, Nidec has expanded its market share and diversified its product line.
maxon: Known for its unique iron core brushless motor technology and modular design, its drive system has a highly modular feature that can be flexibly configured according to customer needs. The motor, gearbox, encoder, and controller can be seamlessly integrated, providing optimization solutions for different application scenarios. The product is designed to cope with extreme environments and performs excellently in fields such as aerospace, medical equipment, industrial automation, and robotics.
ABB: As a leading global enterprise in the field of electrical and automation, ABB's advantage in the field of brushless motors lies in its strong technological research and development capabilities and comprehensive product line. The AMXE series high-voltage permanent magnet water-cooled motors produced by it have the characteristics of high efficiency, energy saving, environmental protection, durability, and strong reliability, and are widely used in various engineering machinery and equipment such as loaders, excavators, underground excavators, forklifts, etc. In addition, ABB also offers a complete set of solutions including battery management systems, motor control systems, etc., providing customers with one-stop services.
Future development trends and potential growth opportunities of the global brushless motor market
Development trend:
Efficient and energy-saving: In the context of global energy conservation and emission reduction, brushless motors will develop towards higher energy efficiency. By adopting new materials, optimizing motor design and control algorithms, and other means, energy consumption will be further reduced and energy utilization efficiency will be improved.
Small and lightweight: With the continuous development of electronic products, robots, drones and other fields, the volume and weight requirements for brushless motors are becoming increasingly high. Small and lightweight brushless motors will be more favored by the market to meet the portability and flexibility needs of devices.
Intelligent integration: Brushless motors will be combined with advanced sensors, controllers, and communication technologies to achieve intelligent control and fault diagnosis functions. At the same time, the integration of motors with other components will continue to improve, forming a more compact and efficient system.
High power density: In order to meet the needs of high-performance equipment such as electric vehicles and industrial robots, the power density of brushless motors will continue to increase, which means they can output greater power and torque under the same volume and weight.
Potential growth opportunities:
New energy vehicle market: With the acceleration of the global automotive industry's transition to electrification, the demand for brushless motors, as one of the core components of key components such as drive motors, electric power steering systems, and electronic braking systems in electric vehicles, will continue to grow. For example, companies such as Nidec have increased their research and production efforts in the field of electric vehicles to meet market demand.
Smart Home Market: The demand for brushless motors in smart home devices such as smart air conditioners, smart washing machines, and smart curtains is also increasing. The low noise, high-precision control, and energy-saving characteristics of brushless motors can improve the performance and user experience of smart home devices.
Industrial Automation Market: Driven by Industry 4.0, the level of industrial automation continues to improve. As a key driving component for industrial robots, automated production lines, and other equipment, brushless motors will usher in a broader market space for achieving precise motion control and efficient energy conversion.
Aerospace and high-end equipment market: High end fields such as aerospace, satellites, and robots have extremely high requirements for the performance, reliability, and safety of brushless motors. With the continuous development of these fields, new growth opportunities will be provided for brushless motors, promoting their development towards high precision, high speed, and high stability.